Interviews Highlight - Ken Segall

Ken Segall is the New York Times bestselling author of Insanely Simple and Think Simple, which celebrate simplicity as “the most powerful force in business." He’s also an extraordinary storyteller, and his many years as Steve Jobs’ ad man give Ken some fantastic stories to tell. He was a key player in Apple’s extraordinary rise from the ashes, leading the creative team behind the famous Think different campaign. He’s also responsible for the little “i” that became the foundation of Apple's naming strategy from one revolutionary product to the next. As the company climbed ever higher, Ken observed the tangible benefits of Jobs’ philosophy that “simplicity can move mountains.” In addition to his experiences with Apple, he has also served as agency creative director for Intel, Dell, IBM and BMW. An experienced marketer of iconic brands, Ken delivers powerful business insights to audiences, adding color with behind-the-scenes stories from the unpredictable world of Steve Jobs. He shows how any organization—large or small—can benefit from the principles that drove the success of Apple and others.