Is A Marketing Degree Worth It?

Welcome to the next level of marketing education. This comprehensive program combines academic theory and practice with an emphasis on human behavior. The Master of Science in Marketing (MSMKT) provides an insider’s view into marketing that’s immediately applicable in the workplace both today and in the future. You will develop the knowledge and skills to:

- Create and manage brands from start-up to the enterprise level
- Market effectively and ethically
- Employ cutting-edge digital tools
- Understand the critical why of the consumer decision process

This is where brand managers are made.
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