Platforms Play With Interactive Advergames | What's New?

Disney, Hulu, and other content platforms are experimenting with game-like ad experiences that offer stickier engagement. The new units feature activities like polls, surveys, or trivia questions that entertain users during ad breaks while gathering valuable first-party data. Robert Rose says it’s clever way to help brands determine intent while adding value for the audience.

📣So what do you think? Will consumers pay more attention to ads they can play with? Have you considered gamifying your paid media strategy? Let us know in the comments.

👀 Related: Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results