How Titan Casket is Disrupting an Industry With DTC Philosophies

Key Moments:
0:00 Episode start
1:00 Scott’s background in the industry
3:00 Identifying a DTC opportunity
6:00 Following the DTC playbook
8:00 Shipping and supply chain
11:00 Building a U.S-based company
16:00 Selling on Amazon
20:43 Getting into Costco and Sam’s Club
22:24 Working with bigger retailers
25:09 Where to disrupt next

Everywhere you look there are companies old and new reimagining the commerce experience and bringing more choice directly to the consumer. This is happening in every industry, including one you might not always think about — the funeral industry. To chat about this, I invited Scott Ginsberg and Josh Siegel from Titan Casket, onto the show. We talked about how Scott and Josh used the DTC playbook to disrupt the funeral industry, and we explored some of the ways they are mastering distribution and partnerships as a way to elevate their brand.

Main Takeaways:
Don’t Sell What You Don’t Have: Although customers are forgiving, that only extends so far. With the supply chain issues ravaging every industry, you have to be upfront about what you have, when it will be available, and when you can guarantee a product will get delivered. Especially with a product that is time-sensitive, you should never leave delivery up to chance or reliance on outside factors.
The Key to Sales is Distribution: The more people who see and learn about your product, the more you will see sales rise and more traffic on your website. Don’t shy away from big channels like Amazon or large retailers, because being featured there will ultimately lead to a bump in awareness for your products.
Differentiate Yourself With Service: Even if your products can be found elsewhere, the reason customers will buy from your site and keep coming back is because of the experience they have. Differentiate yourself by providing the best customer service and an easy buying experience in order to build a solid customer relationship.

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#upnextincommerce #dtc

[rayceeaprilperena]

Good to know information! lots of takeaways.