Nike Is Having a Really Bad Year

In this video we look at the difficulties facing Nike. Recently the company forecasted that their revenue would decline this year. So what's going on?



#Wallstreetmillennial #nike

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Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
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0:00 - 2:21 Intro
2:22 - 4:37 Nike’s business model
4:38 - 7:22 Digital strategy
7:23 - 11:27 Pandemic boom
11:28 - 14:52 Lack of innovation
14:43 Future outlook

[kass]

Nike got greedy increasing their prices 🥴🙄🤦‍♀️🤡

[PiouStarcraft]

Hoka also sponsored ironman events massively. So while Nike turned into a trendy teenager shoe, Hoka's image turned into professional athlets shoes

[mitchberning]

I haven’t even thought about buying a nike shoe in the last 5 years. All the major distance running shoe brands are much more comfortable, cheaper, and have way more high quality options. Nike has the Pegasus, which is a good shoe, but not nearly as comfortable as a good pair of Saucony’s or Brooks

[Snow_lmao]

Something you missed. With the resale values of dunks and jordans over the years, the counterfeit replica market evolved. The replicas have gotten better quality then the real shoes. Lots of people got tired of spending $500 for a $110 sneaker, while it also had many defects. When the replicas look the same or better, why would you ever be loyal to nike as a customer.

[timphiz]

I love how the only ideas the tech industry stooges have now are 1) AI and 2) Intentionally make the product worse

[dangerbeans]

I don't buy Nike because I walk a lot and go to the gym 3-5 times a week, and they just don't cut it for Cardio. My legs kept getting sore, then I switched to New Balance after a co worker recommended them to me, and my legs stopped getting sore, and after that, I just never bought another pair.

[enemyofYTemployees]

Good. They are the poster child for sweatshop operation and paying athletes for marketing instead of focusing their product quality. I hope a better company unseats them from their market leader position permanently.

[codycast]

I’m not even political but I stopped buying when their CEO or someone high up said “we don’t care about our customers for the last 20 years. We care about our customers for the next 20 years”

Once I heard that I felt they didn’t give an F about me so I stopped buying them for myself and my family.
I can’t be the only one.

[michaelangelo]

People are sick of the absurd price of the products.

[MrMadvillan]

Let’s hire the CEO of a company that hasn’t changed since 2003.

[damienmarshall]

Quite honestly sick of the price tags they keep coming up witj. Nike used to be an affordable sports brand but now its carrying on like its a high end designer label. Also, the way its pushed up the price of football shirts from a respectable £40-45 to a crazy £85 for a budget version and £125 for the next version is just stupid. I can't buy my 9 year old son a full kit for less than £100 either and they change 3 kits every year. I think everyone now just realises

[dazedhavoc]

eBay is awful. I’m not surprised their ceo messed up Nike.

[rrc]

I haven't owned Nikes in a hot minute. Also, the idea of buying something as fragile as sneakers as a 'collectible investment' never struck me as a good plan. Do shoes even hold their value against inflation?

[karenwang]

Shoes are quite literally the last thing I would want to buy online, the hassle of constantly buying and returning shoes until i get a pair that fits is too much when i can just drive to nordstom rack or whatever and find something that fits the same day.

[wyattalex]

I can't remember the last time Nike came out with anything groundbreaking or innovative... it's time for them to focus more on R&D and give the market some NEW products.

[andrewroby]

Recently had a stay in hospital for a few days, and fully half of the nurses were wearing Hokas. It's legit.

[DavidB-cz]

I feel investors should be focusing on under-the-radar stocks, and considering the current rollercoaster nature of the stock market, Because 35% of my $270k portfolio comprises of plummeting stocks which were once revered and i don't know where to go here out of devastation.

[izuchukwuuchegbu]

Come on these types of sponsors are the worst

[ktktktktktktkt]

Damn, how do you mess up with the sneaker market? While I disagree with the value people place in "collectible" sneakers, I feel Donahoe just didn't try to understand it when it's his job to do so.

[bigjust]

Higher prices and lower quality materials. Replaced leather with textile materials like mesh and molded plastics and foam beads. Jordan products have been lackluster in appearance, and the colorways are not what the consumers want. And if you want any of the shoes you have to compete to purchase and get the shoe. The final boss, UPS, and FedEx will lose ( steal) your order, which causes refunds and no repurchase.