NEW IT Cosmetics CC+ Nude Glow - Review & Face Routine

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Disclaimer: The IT Cosmetics CC+ Nude Glow was sent to me by IT Cosmetics PR, along with the brush. These are my own, honest opinions. Not a sponsored video - I have never accepted money from a company in exchange for a video.

(Some items listed above are accompanied by affiliate links, meaning I earn a small commission if a purchase is made through my links. This has no impact on the cost to the consumer. I link to products this way whenever possible, and it has no bearing on the products I choose to review or recommend. I would link the products on Ulta/Sephora/whatever brand’s website anyway as a means of connecting you to further info on the products, so now it simply offers the potential for a slight financial benefit to me, which I greatly appreciate as I do not ever do sponsored videos. Feel free to use, or not use, the links provided. I do not have any coupon codes. After being asked in the comments section about links/coupon codes/how they work and why I use them, I felt like providing this explanation! Thanks!)

Profound Thought:
"Nobody cares how much you know, until they know how much you care."
-Theodore Roosevelt

Random Thought:
Yesterday I was reading "The Little Engine that Could" to the kids, and I was reminded of just how important that book is. Such a simple message. Having "I think I can" running through your head can make a huge difference for a lot of things.

[kathinthegarden]

So useful to see the entire process of making up the face & explaining the steps that you took to keep the makeup from wearing off. I’m 62 & still trying to figure this stuff out! Such a pleasure to go on this journey with someone as sweet, informative & fun as you, Emily. xox

[sisiwx]

Just the new CC cream looks SO stunning on your skin! I cannot get over how good it looks. The glow, the coverage, and yet it looks almost natural.

[jennppr]

During the pandemic because of the mask, I started using less and less makeup to the point where I started feeling comfortable with my skin and stop caring as much for the "imperfections" on it. Now that the mandated mask is off I've been easing back to wearing makeup but I no longer feel the need for full coverage, so these new lighter coverage, serum tints type of foundations are perfect for me. Definitely gonna give a try!

[luannediamond]

I just got this foundation yesterday and used it for today's makeup. LOVE THIS SO MUCH!!! I was looking for a light coverage, glowy foundation with sunscreen built in. It makes me want to rediscover IT Cosmetics' whole line. Love watching your videos and always value your opinion and take on different products :)

[TMCEH]

I’ve been waiting for this! I have a 50$ Sephora gift card burning a hole in my pocket and this sounded right up my alley. Can’t wait to hear your opinion.

[ginja]

I cannot wait till this launches at Sephora Canada. Im so excited that they expanded the shade range too, the regular CC is my favorite but its too dark for me so I can only wear it mixed or during the middle of summer. Thanks for the review Em!

[abigailjensen]

Wish a new it cosmetics CC release was mineral/physical spf (not chemical spf). I got excited that might be what this launch was

[tanyasmith]

What would be a good dupe for the Nyx no filter powder? I want something with the luminosity you mentioned it had
TIA🎉

[tiffanysadlertlc]

The full face and the comparison to other products is so helpful!

[amandaengastra]

I love the original CC cream and the CC powder foundation, so I’m so excited to try this for lighter coverage! Thanks Emily!

[emilyk.michael]

I'm so glad you tried this one becuase I've been looking for a good BB/CC cream.

[FashionChaletNET]

Excited! Working at ULTA so many people (including myself!) are always looking for lightweight coverage, with hydration & SPF! Win win win!!! 👏🏼

[donnabrown]

Perfect timing 🙂 I was just looking for something to watch while I wait on my girls to come home from school, plus I'm always excited for a new Emily video

[b.m.f]

I've been using CC for a VERY long time and Recently, I've been using a damp beauty sponge to apply my CC cream and i have been enjoying it So much more. It's lighter but the coverage is great and it glows so lovely. I can't explain it but it works and it feels more natural. I Love your videos. Thank you 💕

[katelinmarshall]

I like how you highlighted only some products in this video instead of showing every product going on. Made for a fun, shorter video. I can’t wait to hear your thoughts on the new Nars products. They definitely caught my eye!

[amandalauren]

Ah I can’t wait for this!! I’ve been using the original CC cream for over 6-7 years and this one seems right up my alley for every day wear! Thank you for always being so thorough with your reviews! Hope you and your family are doing well!! ❤️❤️

[brabalans]

Thanks for the review on this! Just so people don’t get the wrong idea here about the potential spf coverage here - I don’t think it is possible to get even half of the promised spf 50 from this product if you only apply slightly under a full pump of this. I wish brands who add spf’s to their foundations would be clear on how much product you would need to apply in order for it to offer the full spf that the product claims to give. As that is highly dose-related. I highly doubt you could get a full factor 50 from this with less than half a teaspoon of product on your face and that would make this looking horrible on the skin… The use of spf claims on foundations is therefore in my opinion very misleading as in reality with the light coverage a, Lunt you would want to apply with this product the protection factor might not even be 10… So it’s important to stress out that you cannot rely on this type of product for complete sun protection unless you use the amount required to get it, and that is often not disclosed… ❣️

[Iamheidihall]

I understand it might be difficult sometimes with 3 little ones, but is there any way that you can do more wear tests through the day? That would definitely help more on my decision to buy a product.

[stevieray]

Another great “dark n early” video! Another kids book I love as an adult, may even be my fav of all time, is The Velveteen Rabbit 🤍

[demeraa]

I really wish there would be versions without the chemical sunscreen.