SMS Short Code: How to Get One | EZ Texting Guide

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SMS short codes are unique to your business and memorable to your customers. SMS short codes for text messaging are 5- or 6- digit textable numbers associated with your brand or organization. They’re great for giveaways, conducting polls, driving promotions, and much more. Let EZ Texting quickly demystify SMS short codes in this breakdown, including an easy step-by-step guide to getting a dedicated SMS short code.

EZ Texting is a SaaS company that delivers the fastest, easiest, and most reliable way to connect. It has served over 165,000 customers and is the #1 SMS platform for business users, setting the standard for business texting. Our messaging solutions allow businesses to quickly and effectively reach and engage their mobile audiences. With employees around the world, EZ Texting is continuously recognized as a Best Place to Work, as well as a top product for small and mid-market businesses. The company is backed by Morgan Stanley Expansion Capital, CIBC, Investor AB, and ROCA Partners. To find out more, follow us on Twitter and LinkedIn.

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How to Get an SMS Short Code

First, a quick refresher on short codes.

Remember, all short codes are typically five to six characters in length and are often paired with a simple Keyword phrase, like SUBSCRIBE.

There are two types of short codes: shared short codes and dedicated short codes. Shared short codes are being left behind by the carriers to strengthen consumer protection and message deliverability. Dedicated short codes, on the other hand, offer more security, brand building opportunities, and message deliverability.

There are two types of dedicated short codes: Vanity short codes and random short codes.

How to Purchase a Short Code

You lease (not buy) short codes from the U.S. Short Code Administration, the governing body of all short codes available to businesses and brands. You first have to apply for approval when you purchase a short code, and different short codes have different rules. But it’s not complicated with EZ Texting.

1. How to Get a Dedicated Vanity Short Code or a Random Short Code

If you want to purchase dedicated codes, you’ll have to apply for one. When you use EZ Texting, our expert support team works with you in the process of provisioning a dedicated or vanity short code and getting it approved.

2. How Long it Takes to Get a Dedicated Vanity Short Code or a Random Short Code

The approval process for dedicated short codes and random short codes usually takes several weeks. Our experts will help you navigate potential roadblocks that can slow down approval.

SMS Short Code Examples

Here’s a quick primer on short code types with additional resources you can use to determine which one is right for your business.

Dedicated Short Codes
Used and paid for exclusively by one brand
Gives your brand the ability to choose any keyword and use it exclusively
May spell out a word related to the business
Must be approved through a cellular network before being used

Random Short Codes
Truly "random" and cannot be reviewed in advance
Can be less memorable, like 82637 or 98253
Lower code lease costs than dedicated short code

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