How To Design Perfect Logos Every Time Using Grids - Adobe Illustrator

In this video, I walk through my process of coming up with perfectly balanced logos using grids. We go through an initial brief, sketching and vectorizing our sketch in illustrator using a well-constructed logo grid.

CHAPTERS

00:15 - Analysing the problem (brief)
01:10 - Sketching
02:10 - Drawing out the grid
05:02 - Using the Shape Builder Tool
05:50 - Vertical and horizontal logo forms

***DOWNLOAD THE ILLUSTRATOR FILE HERE***

***CHECK OUT THE SOCUAL MEDIA POST***

***MY SOCIAL MEDIA***

[SethMbhele]

I've been a Design Practitioner for 25yrs and this is by far the clearest, most practical demonstration of grid based design translation I have seen yet. Well done Emmanuel - you have a real gift for explaining concepts in an easy to follow and structured way

[MikePeiman]

"Put your mind on paper... just bring out all those bad thoughts until there's one good one." Man, I love how you expressed this. Really takes the pressure off the creative process, especially for those of us who aren''t super comfortable or experience with hand-sketching. Thanks!

[khissie]

For some reason, an arithmetic approach to design helps me understand things more easily. That 4.5x, x and x/2 in the thumbnail made this a whole lot clearer. I've been trying to understand grids and every other person just seems to draw lines and never tell us why.

You just made this so crystal clear, I can't wait to try this on something. I'm new to Illustrator and your clarity is a blessing. Thank you so much.

[zerostarwork]

Thank you for this! Every time I have encountered your work I learn something - your gifts and generosity of spirit are evident and effective ⭐

[keyoor]

Nice vid & thanks for the ai file. I could practice for the first time on my own using grid. Now I'll try to create my own designs with grids. Pls upload more such videos. Thanks🙏

[adri.progression]

Great video! Love the emphasis on physical sketches then translating for precision! Just subd

[naturesgentlesongs]

Hello Emmanuel, good day, your videos are really nice. Please, can you put me through how you added grids to the logo while exporting, for example, the one you have on the thumbnail of this video, it looks like a sketch. do you take a screenshot of it from the artboard or do you have another app that makes it look like a sketch with those dimensions. thanks once again.

[oduduatta]

Good to see this from you, Bro.

More grace.

[tobyroscoe]

That helps a lot, the logo is looking clean! 👌

[rene.rodriguez]

That was amazing. Liked and sub’d. Thanks for sharing!

[Ricardosanchez]

Damn bro, what a beautiful tutorial. Plus one subscriber for you!

[jesamegbe]

Nice work man..
Would have preferred a rounded wordmark to compliment the logo mark

[sm-rbkj]

How did you make the very nice visual background at 6:00? It looks clean with the white logo on it.

[michaelagbolan]

Pls how do you make your grids have this mathematical sign like (2x...4.5x )like that....it makes the logo look balanced

It's same thing you do when pairing typeface with logo right....how do you do that

Thanks

[yonantegarasjaya]

Thank you for this amazing tutorial Sir, but if i may know, what is the meaning of x, 4.5x or x/2 on the logo grid final preview in the end of the video? Thank you keep up the good work

[angeleyes]

Hi, thanks it looks good. What website do you work on to sell these design?

[angeleyes]

In your point of view which website is best to sell designs as a graphic designer?

[ix]

Don't want to be that guy but your logo looks like the ShadowPay logo