Unlocking the value of local news consumers: Data-driven strategies for media growth

As the digital age reshapes the media landscape, local news publishers face a crucial challenge: staying relevant and profitable. At the heart of this challenge is the ability to deeply understand and engage with their audiences. Sammy Papert, President of Wormhole and sales representative for Coda Ventures, and Phillip Beswick, CEO of The Media Audit (TMA), recently shed light on how their audience studies are helping local news organizations thrive in an increasingly competitive environment. Their research offers powerful insights into how consumers interact with local news platforms and why these insights are pivotal for media companies seeking to monetize their content.