Unified Commerce; a brief introduction

“While omnichannel can be said to be an experience; unified commerce presents a medium through which the experience can be delivered” . It helps eliminating the customer experience gaps of omnichannel. Customer is central in this equation as the entire brand processes and channels revolve around him and his behaviours.
Sources: (Paldesk, 2019) and (Zawar et. Al, 2020. International Journal of Advanced Science and Technology)