Google Is Bleeding Users (& Is Desperately Pivoting)

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Have you noticed that Google hasn’t put out a stellar product in quite some time? Back in the 2000s, Google was launching homerun after homerun with Gmail, Android, YouTube, Chrome, Maps, and so on. But ever since the 2010s, Google’s stellar record hasn’t been so stellar. One of the main reasons for this is shifting public sentiment. Many users view Google as just another big tech monopoly with too much power, control, and influence. As such, many are reluctant to support new Google products especially when more “noble” alternatives are on the market. Google has been trying to break this trend for quite some time now but to not had much success. So, more recently, they have started focusing on a different side of their business: the enterprise side. Google has always had an enterprise side of their business but it was never comparable to their consumer business. However, with the help of Thomas Kurian, Google Cloud is becoming a stronger enterprise player than ever before. This video explains Google’s struggles in transitioning from being a consumer company to becoming an enterprise giant.

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Timestamps:
0:00 - The State Of Google
2:39 - Early Struggles
6:25 - A Breaking Point
10:43 - A Google Miracle
13:59 - A Remarkable Turnaround

Resources:

Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.

[theworddoner]

My issue with google consumer products is that they are way too fickle. There's no point in investing time with most of google's products because chances are that they will discontinue it themselves.

[SsvbxxYT]

An extra bit of info: Google Sites launched back in 2008 and was widely praised; then, in 2016, Google updated it and it was very bland and had a lot less features. When the old version was discontinued in 2021, many people, instead of using new Sites, switched to alternative website builders.

It's not just that Google is launching flops left and right; it's also that Google doesn't listen to its community and makes changes that ruin its successful products (YouTube is no exception, unfortunately).

[outhouse.wholesaler]

Remember when they tried to jumpstart Google+ by making it mandatory to use to interact on YouTube?

[AljRest]

I perceive Google as a company that is quick to surrender on every endeavor.

[TriglycerideBeware]

I can't believe you didn't mention Stadia in the big list of failures lmao

[mathew]

My biggest problem with Google is a lot of it's existing products get updated to benefit businesses and advertisers and make the experience fare less user-friendly for a normal consumer. Google make some great products, but then also kill them off not long after because of low traffic or poor revenue, they don't give the products chance to breathe or to be developed to a high enough standard to beat the competition, which I think is the reason people don't really take new Google products seriously, because people are just expecting it to be cancelled within the next year. Stadia is their biggest flop, yes it was a money pit, but developers were only just beginning to sink their teeth into it before their abrupt cancellation.

[davideographer]

Google is arguably the champion of bait and switch; lure customers in for a too-good-to-be-true deal, and then slap a hefty price tag on the product, or discontinue it entirely. Remember the unlimited storage that Google Photos used to offer, before they one day decided to cancel the "unlimited" part and treat it as normal Google Drive storage? Stuff like this makes Google seem untrustworthy, and that's not even mentioning their aggressive data collecting practices. A classic tale of a company that grew too big for its own good.

[Ceelbc]

Am I the only one who things that Google's latest products are all half-baked. They look outdated at launch, all products feel slow (like YouTube, Gmail, Chrome, etc), and they are full of bugs. For instance, YouTube music is filled with bugs on Android. Then a year later, they fix it together with a new ui, just to get another bug 1 month later (which they don't fix until next refresh a year later).

[ericvulgate]

Their job is to answer the fucking questions we type.
When they can't be bothered to do that anymore we leave.
Not complicated.

[nerdy_crawfish]

It’s not that developers don’t want simplified products, it’s that most companies don’t want to throw away their existing code (especially when that code is really old and obsolete because the knowledge needed to remake it is long gone). Getting that code working on a new platform always requires dealing with some jank which simplified products can’t accommodate.

[ashishpj]

Tbh, Google is not actually concerned about their users feelings. They are not even listening. They are only concerned about profit. How fast an awesome company became a soulless corporate giant!

[uriel]

"don't be evil".
Once they removed that, a big red flag popped over my head 1:33 .

[jkbobful]

Its a shame Google Fiber stopped expanding it was great for competition

[PkGam]

Another big factor is that they change their products so often that they are unreliable or they outright kill them off. The bottom line with both though is their changes are usually for the worse and/or leave people picking up the pieces as they have to rebuild. So people have learned that you might as well just use something else to begin with as it'll be more reliable. In fact, I bet you that nearly everyone has had a extremely negative experience with them at some point. Just think:

How many times have they hyped up something that would be the next great thing that everyone should adopt only for them to leave everyone who invested time and/or money into it high and dry when they remove a critical feature or discontinue the whole thing? People try and send them feedback why to not shut something down or why not to make so-and-so bad changes, if they even have a feedback form as oftentimes that is absent (Which should give you a good idea regarding how much they actually care about anything), only to be ignored by them time and time again anyway.

[ABSP]

My institution has been using Google services for ages and we were pretty satisfied. Suddenly they changed the terms and tried to charge unreasonably much more. We declined and move to MS. Of course, we know that this is just a temporary solution and we are building our own cloud.

[radeksparowski]

if they keep pushing to deactivate adblocker they will loose me as well

Biggest thing that irks me is that they ignore their privacy conscious users. Only a small minority of people are vocal about privacy, but everyone cares about privacy to some degree. For many people, all they’re waiting for to leave Google is an alternative that properly respects privacy. Their ads about blocking spam ring hollow when they’re still incredibly invasive with their data collection for advertising, which is just so unnecessary for how hit and miss it can be with targeting.

Not to mention completely shitting the bed with YouTube, same thing there. Only reason people still use it is because the alternatives are still maturing and growing, but that transition is underway now.

Open source is continuing to mature, because unlike corporate projects, most open source work can be reused and built on forever, not dying out because some company doesn’t like them anymore. This also is a bulwark against the flaky nature of Google products, never knowing when your favorite workflow will be scrapped

[simonl]

Remember when you can still skip ads on youtube.... then it was skip ads after 3 secs, then 5 secs, then 2 ads back to back and one ads you had to watch to entirety

[me-myself-i]

OneDrive comes with 1tb storage per person for 6 people (6tb total), plus full access to Office 365, for the same price as 1tb storage with Google One (formerly Google Drive).

[darkhorseman]

Maybe they shouldn't have dehumanized their user base and content creators.