🛒 The Importance of Conversion Rate Optimization (CRO) For eCommerce

Whether you’re just getting started with eCommerce or have been selling online for years, the importance of Conversion Rate Optimization (CRO) cannot be overstated. If you’re not doing everything you can to drive more sales to your online store, what are you waiting for? In this video, Kasim brings in one of our amazing Client Managers, Glen Wilson, to emphasize why you shouldn't spend a cent on advertising if you haven't optimized your site for CRO yet, and what you can do to start.

CRO refers to the process of increasing the percentage of visitors who complete a desired action on your site — whether that's making a purchase, subscribing to a newsletter, or downloading an app. The more conversions you have, the better your site is performing.

Watch this video to learn about the importance of Conversion Rate Optimization (CRO) and how you can start optimizing your site right now for conversions and sales.

0:00 Introduction
4:21 Conversion Rate Optimization (CRO) can turn a losing campaign into the best campaign
7:55 What to do before you hire Solutions 8
8:29 Starting Conversion Rate Optimization (CRO) and providing value to your audience
13:41 The eCommerce checklist with critical conversion checkpoints to help improve your sales

More about the creator of the E-commerce Checklist, Jaka Šmid:

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[eligurock]

Yay, Glen!!!! Gonna get the CRO checklist.

[terencebytheway]

Do you have a link to the the check list?

[janslovnik]

It's pronounced more like Ya-ka, starts the same way as you would say yakuza if that makes sense :D Same for my name, more like Yan I guess #sloveniarepresent