It Should Be Hard

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[matthewnolan]

Really appreciate the way you think about things Alex.

[BiggieBobThornton]

Yes. Put in effort, you’ll blow past everyone.

[casstay]

Also, once you have done something like this in your life it makes other hard goals or setbacks or even tragedies seem easier. You take them in stride because you have done the hard yards. Don't expect things to be easy and you won't be disappointed. Reset your mindset.

[nadeensivic]

Spot on. Copy cats are ten a penny. The better your value prop.... the tyre kickers will ignore you.

[ialmightydark]

Literally just put a Reddit post about advice on skills that will help me stop being so damn broke. I needed this.

[HugeMitch]

Ah yes, I'm early enough to see all of the scantily clad PFP comments. Love you Mozi!

[DsappontmentPanda]

"that's what she said" - Michael Scott

[zachariaocoleakorimo]

Gawd damn he spoke English without speaking English, but I understood it

[doobiewestbrook]

I prefer this as an alarm clock ringtone rather than some shit beeping noise. Turn off beeping noise no problem..turn off hormozi feel guilty all day.

[cpyojkb]

brother the world is only a meritocracy for the lucky

[jacksonbittner]

Ah yes because everything in life is fair and things are equally difficult for everyone.

[Beniamin]

No.. Your type of work is easy… Nothing in life gets easier than the worthlessness you provide for people.. Being in a profession that takes 8 to 10 years to master is hard.. Trades people, doctors, plant managers, engineers and the rest of it… What you do is easier than working a minimum wage job..