Google Ads Dynamic Remarketing with Google Tag Manager

This video is a quick tutorial on how to create Google Ads Dynamic Remarketing tags with Google Tag Manager

[AnsweringATPL]

Thank you so much for the video. The best video on the topic, even paid cost does not explain this topic in depth.

[wildboy]

Bro you can't even imagine how helpful this is! I've been plowing through the Google resources but the topics of "id" and creating variables in event tag weren't addressed properly

[JM-lbcj]

Not sure this still works reliably. I get the error in gtm: Any gtag commands in custom HTML may not work as intended due to how the data layer processes information.

[DASEanalytics]

Why you use custom HTML tag, if you can use the default tag inside GTM?

[salmansayeedkhan]

Hey, this video is helpful with the way look up table was used👌. Also I have a doubt instead of using custom HTML with the script we can use the "Google ads remarketing tag" and fill in the conversion id field, enable datalayer, and assign the look up variable in that place. This should also work right?

[benjaminlharidon]

Thanks a lot, it's really helpful. Is it possible to achieve the same using the standard Google Ads Remarketing tag with "Send dynamic remarketing event data" checked? In this case, I can't find how to create a variable for "Event Items". Do you have any idea? This would be helpful because the standard tags enables me to send the user id :)

[nameetyeole]

Hi can we read the Api response using GTM?

[MeasureSchool]

please don't use the gtag in your GTM.

[theshorekitchen]

Thanks for the video. I was just wondering differences between 'lookup table' and 'remarketing tag' in gtm. Before I saw this video I had already sent code to web dev. I probably did something wrong. Below is the code I sent to the web dev. I just wanted to track view item, purchase and add to cart. Then create remarketing campaign based on this audience. I thought this should be installed above the gtm code in the header section...Would you be able to take a look?Thanks in advance!
<script>
var dataLayer = window.dataLayer || [];
dataLayer.push ({
'event': 'view_item',
'value': 226.55,
'items': [{
'id': 1234,
'google_business_vertical': 'retail'}
]
}
);

</script>


<script>
var dataLayer = window.dataLayer || [];
dataLayer.push ({
'event': 'purchase',
'value': 226.55,
'items': [{
'id': 1234,
'google_business_vertical': 'retail'}
]
}
);

</script>

<script>
var dataLayer = window.dataLayer || [];
dataLayer.push ({
'event': 'add_to_cart',
'value': 226.55,
'items': [{
'id': 1234,
'google_business_vertical': 'retail'}
]
}
);

</script>