Why Is The Tacoma $$$? I Interviewed Toyota's Chief Engineer Sheldon Brown!

Huge thank to Sheldon for taking the time at the end of his day to do this interview with me. I was able to answer some questions you all had, along with some extras.

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#toyota #trdjon #trdpro #4Runner #Tacoma #Tundra #landcruiser

00:00:00 Introduction
00:01:30 Sheldon Brown Introduction
00:04:20 Land Cruiser Premium Fuel
00:08:17 Why Not LC Prado?
00:09:36 Emission Standards
00:15:34 Small Tacoma Gas Tank
00:23:54 Dream Tacoma Build
00:28:59 Inverter Talk
00:32:14 New TRD OR over Pro Of Last
00:35:52 No Tacoma Engine Cover
00:39:26 Old Gen Trucks
00:42:45 Current Tacoma Issues
00:53:49 Tundra Recalls
01:00:08 Generation Behind Loyalty
01:02:08 Tacoma $$ Corporate Constraints
01:12:06 More Inventory
01:15:10 Product Longevity/ Future Options
01:19:20 Save The Manuals
01:22:03 Tacoma TRD Pro & Trailhunter Difference
01:24:46 ISO Seats Optional
01:27:50 Tacoma TRD Pro Price vs Others
01:34:50 Future Toyota Stout
01:39:05 2400W Camping Mode
01:42:10 Make Tundra Great Again
01:45:47 Future Tundra Features
01:51:03 Time For Bed...

[duggydo]

When I hear him try to justify the smaller tank, I know Toyota is out of touch with what buyers want.

[RA-oybg]

The car care nut did a real deep breakdown on the TRD Tacoma and cost for value based on build then followed up with the video on the land cruiser. I think you should check it out

[Lexusgx]

Engineering in Japan is much better than USA.

[mondohoss]

Remember when Toyota Engineers were from Japan and looked like Samurai dressed in White Lab Coats?

[AaronPace]

Thanks for building the manual still! I bought Tacoma for this reason!

[Fadic]

Does he mention why they ditched the frame mounted bump stops?

Months after release, yet Toyota keeps amazing us with the cost cutting they’ve achieved.

[brochilldude]

Fuel tank size answer is BS. Comparing a stock 4th gen to a modded 3rd gen. Not a single person wants less range. Saying the extra fuel is dead weight is a terrible take. Why are people adding long range america tanks, and love them? Strange that it’s a packaging issue when the 5th gen 4Runner has a shorter frame, same rear suspension, and a 23 gallon tank.

[johninderelst]

Thank you Jon! It's refreshing to get real information straight from the manufacturer vs. someone's click bait or biased opinion. Granted, Sheldon is walking a fine line between being honest in answering your questions while at the same time being true to Toyota, but it is still the latest information from Toyota and that's important. I have a 2022 Tundra. Sure, I'd like to have my engine replaced sooner than later, but at least I know that it's going to be replaced, and that when the specific replacement schedule is available, I will be informed. That is comforting information. Great video! Thank you!

[SchuViews]

Good interview! The big issue with the new Tacoma is the rear seat. Its useless in all models. How did the engineers even find that acceptable?

[atomicorang]

That was very kind for Mr. Sheldon speaking with you Jon!❤

[hikenmikes]

This guy should be working for Dodge/ Chevy/Ford….not Toyota

[Yul-Uhlu]

Just for clarification, it's "nip it in the bud" not "butt", which means to suppress or destroy something at an early stage. As in a plant bud.

[zeroninehundred]

Rear air vents would be a great add, especially considering the new 4Runners have them in the back of the console and there’s just a gap there for the Tacomas.

[Theturks]

"He's in it for the money, not the science"-Twister

[youngmc]

I’m glad you asked about the TRD pro iso seats. I wouldn’t buy one because my kids will not fit back there. Also they will just play with them. Let me take them out and get that crazy price down!

[kevinbradley]

Give me a pro with a manual transmission! I will buy it. Make the isodynamic seats an optional choice, or have an xtracab long bed option instead if you don’t wanna remove those dumb seats or make them optional. No hood scoops if they aren’t going to be functional

[TylerFoster]

Awesome video John keep up the hard work!! Thanks for the new video

[mikem]

Who was the Genius that put the Taco Bum Stop on the shock absorber with brittle aluminum top hat that cracks when it bottoms out.. as most do when off roading?

[michaellobes]

Fantastic interview! Well done on you pushing him a little and well done on Sheldon being more open then I expected.

[SAGEMAMe]

I cant see me ever buying another Toyota (i am a current owner), but this is still an interesting watch.