Customer Profitability and Revenue Concentration Analysis

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In this video, we provide a framework for the analysis of customer profitability and concentration. Equipped with this knowledge, business owners can determine the following:

1. Who are their top clients (most profitable)?
2. Who are the least profitable clients (or losing clients)?
3. Who are the star clients (based on the firm's criteria and principles)?
4. Who are the clients the firm cannot live without?
5. Who are the clients blocking the firm's ability to grow, and therefore, should be fired?

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