A/B testing in email marketing: How to send split test campaign with MailerLite

Email split testing, also known as A/B testing in email marketing, is a technique that allows you to test different versions of your email campaign to determine which one performs better. In this video tutorial, you'll learn how to conduct A/B email testing using MailerLite.

To get started with newsletter split testing, you need to create an A/B split campaign. MailerLite lets you test 3 email elements:

- You can test the email subject line to see which one gets more opens.
- You can test the 'From' name to see which name is more trustworthy or recognizable to your audience.
- You can test the email content to see which one generates more clicks or conversions.

Once you've designed your newsletter(s), you need to choose the recipients and set up the A/B settings, such as the size of the test group and how the winner test will be chosen. Finally, you need to review and confirm the A/B split campaign.

In conclusion, A/B testing email campaigns is an essential aspect of email marketing, and MailerLite makes it easy for you to conduct email marketing A/B testing. By testing different elements of your email campaign, you can improve your open rates, click-through rates, and overall campaign performance.

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Time stamps:
0:00 - What is A/B testing in email campaigns?
0:25 - Create an A/B split campaign
0:36 - Test the Email subject line
1:07 - Test the 'From' name
1:42 - Test the Email content
1:59 - Design the newsletter(s)
3:04 - Choose recipients
3:11 - Set up the A/B settings: size of test group and how the winner test will be chosen
3:53 - Review and confirm the A/B split campaign

#emailmarketing #digitalmarketing #emailmarketingtips

[MailerLiteOfficial]

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[TorontoRealEstateAgent]

Thank you so much for such a helpful and succinct video! 🙏🏼😊 Until I watched your tutorial, I didn't realize we could change the percentage of our A/B testing group by moving the slider on the page!