A Research Study: Customer Perceptions of the Community Experience | Mike Ellis

CMX is the world's largest network of community professionals. Our mission is to help community professionals thrive through world-class tools, training, and resources.

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What do your customers actually want? In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. How do customers see community as a solution to their customer experience expectations? Community offers brands efficient solutions across the business spectrum: support, success, CX, and marketing objectives can be managed and realized through Community. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’. Do customer expectations around CX align with Community offerings? And if so, how do these solutions impact business-focused objectives? This session is brought to you by our partners at Higher Logic.

About the Speaker:
Mike Ellis
Marketing Manager
Higher Logic