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Winning in a Competitive Market: Panel Discussion with Enrollment Leaders
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Patricia Maben and Jenn Kanellis are joined by Christine Sneva and William Boffi to discuss success in enrollment.
The college admissions landscape is more competitive than ever before and finding the right students is more challenging than ever. In order to succeed, institutions need to be strategic and innovative in their approach to enrollment. This webinar will feature a panel of enrollment leaders who will discuss the changes they implemented on their campuses to support their enrollment success and net new revenue.
00:00 Introduction
00:45: #WeLiveForThis
06:08 Who we are, why we're here
09:25 Assumption University
11:08 Marymount Manhattan College
13:24 How are your results?
15:00 The power of a partnership
16:21 Disagreement, agreement, and why Christine Sneva is here
18:36 Location, location, location for Marymount Manhattan College
20:19 the origins of the 3E logo
21:43 What do you think were the biggest challenges to overcome in the last enrollment cycle?
25:09 there is not an enrollment cliff
29:15 how does data fit into your decision-making?
31:40: We found that people didn't want to come to campus until they were admitted
33:03 optimism and data – what is working well, we should double down on that
34:16 If I had to build an enrollment plan with only a couple data points, what would I use?
37:00 What are the key initiatives you implemented this year?
38:52 You actually have to go and get them. Remind people that Marymount Manhattan is here, and these are the things you have to do.
39:24 Recruitment can't stop.
42:07: I gave all admitted student parents my cell phone number, the calls and texts were instructive about where the gaps were
44:44 What does student-centered enrollment excellence look like?
Data driven market enrollment strategy
Messaging based on four research-based student personas
Campaigns that engage students, parents, counselors and peers
Deployment of marketing tech stack that delivers a 360-degree student experience
Actionable insights that drive visits, applications and deposits
Integrating mobile, social media, digital marketing, SEM with conventional marketing
The college admissions landscape is more competitive than ever before and finding the right students is more challenging than ever. In order to succeed, institutions need to be strategic and innovative in their approach to enrollment. This webinar will feature a panel of enrollment leaders who will discuss the changes they implemented on their campuses to support their enrollment success and net new revenue.
00:00 Introduction
00:45: #WeLiveForThis
06:08 Who we are, why we're here
09:25 Assumption University
11:08 Marymount Manhattan College
13:24 How are your results?
15:00 The power of a partnership
16:21 Disagreement, agreement, and why Christine Sneva is here
18:36 Location, location, location for Marymount Manhattan College
20:19 the origins of the 3E logo
21:43 What do you think were the biggest challenges to overcome in the last enrollment cycle?
25:09 there is not an enrollment cliff
29:15 how does data fit into your decision-making?
31:40: We found that people didn't want to come to campus until they were admitted
33:03 optimism and data – what is working well, we should double down on that
34:16 If I had to build an enrollment plan with only a couple data points, what would I use?
37:00 What are the key initiatives you implemented this year?
38:52 You actually have to go and get them. Remind people that Marymount Manhattan is here, and these are the things you have to do.
39:24 Recruitment can't stop.
42:07: I gave all admitted student parents my cell phone number, the calls and texts were instructive about where the gaps were
44:44 What does student-centered enrollment excellence look like?
Data driven market enrollment strategy
Messaging based on four research-based student personas
Campaigns that engage students, parents, counselors and peers
Deployment of marketing tech stack that delivers a 360-degree student experience
Actionable insights that drive visits, applications and deposits
Integrating mobile, social media, digital marketing, SEM with conventional marketing
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