The Trust Equation: Intimacy

The Trust Equation uses four objective variables to measure Trustworthiness. These four variables are best described as Credibility, Reliability, Intimacy, and Self-orientation. In this video `we discuss Intimacy.

Intimacy refers to the safety or security that we feel when entrusting someone with something. We might say, “I can trust her with that information; she’s never violated my confidentiality before, and she would never embarrass me.”

Explained by Charles H Green. CEO, Trusted Advisor Associates and author of The Trusted Advisor.