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COACH Spring 2025 Presented at NYFW

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Our #CoachSpring25 Collection, presented at NYFW 🗽.
“My vision for Spring was to show real clothes in a real, relevant, urban environment,” said Coach Creative Director #StuartVevers. “But we’re redesigning these clothes, keeping in mind the values of a new generation that is discovering these pieces for the first time.”
“So many elements of this collection come down to personality,” said Vevers. “We’ve taken very archetypal pieces and made them unique to the wearer, with the proportions, with the styling, and with very playful embellishments that call into question the idea of traditional ‘luxury.’ I think what’s more valuable today is something that’s personal.”
American style iconography—from the “I ❤️ New York” graphic to the archetypal navy blazer—is represented with all the optimism of youth: colored, cut up, sketched over, re-sized and customized to create something that is more than the sum of its parts✍️.
We wanted to make clothes that have both value and a sense of values, and to propose an idea of luxury that is personal rather than perfect 💌.
📍The High Line Spur
Stylist: Jodie Barnes
Set Designer: Stefan Beckman
Music: Fabrizio Moretti | Soundtrack and Original Compositions by Fabrizio Moretti.
Casting: Ashley Brokaw
Hair: Guido
Makeup: Dame Pat McGrath
Nails: Naomi Yasuda
Lighting Design: Nick Gray, Renegade Design
Lighting Production: 4wall
Audio: Adi Worldwide
Video: B Live
Photography: Isidore Montag
Executive Production, Fashion Services, Media Relations: KCD
“My vision for Spring was to show real clothes in a real, relevant, urban environment,” said Coach Creative Director #StuartVevers. “But we’re redesigning these clothes, keeping in mind the values of a new generation that is discovering these pieces for the first time.”
“So many elements of this collection come down to personality,” said Vevers. “We’ve taken very archetypal pieces and made them unique to the wearer, with the proportions, with the styling, and with very playful embellishments that call into question the idea of traditional ‘luxury.’ I think what’s more valuable today is something that’s personal.”
American style iconography—from the “I ❤️ New York” graphic to the archetypal navy blazer—is represented with all the optimism of youth: colored, cut up, sketched over, re-sized and customized to create something that is more than the sum of its parts✍️.
We wanted to make clothes that have both value and a sense of values, and to propose an idea of luxury that is personal rather than perfect 💌.
📍The High Line Spur
Stylist: Jodie Barnes
Set Designer: Stefan Beckman
Music: Fabrizio Moretti | Soundtrack and Original Compositions by Fabrizio Moretti.
Casting: Ashley Brokaw
Hair: Guido
Makeup: Dame Pat McGrath
Nails: Naomi Yasuda
Lighting Design: Nick Gray, Renegade Design
Lighting Production: 4wall
Audio: Adi Worldwide
Video: B Live
Photography: Isidore Montag
Executive Production, Fashion Services, Media Relations: KCD
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