#IAMSTEL

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At Amstel, we believe that it is not only the material things that matter in life, but also the journey of progress and the desire to constantly be better. It’s about that feeling you get every time you take a step forward, whether it’s a big one or a small one.

And that’s where our new campaign comes in - “I Amstel” or “I Am Still”, as it flows when you say it out loud.

“I Amstel” celebrates you, the Amstel drinker and your ever-enduring thirst to keep progressing in whatever you do, whether it be in business or pleasure. It also shows what we’re most passionate about - striving for greatness, because just like you, we are still committed to the belief that #BetterIsBrewing'