GSF Awards 2015 | BASF | Biodiversity - making it work on a modern farm (Film)

How can nine billion people be fed while nature is protected? Conventional agriculture and biodiversity go here more and more hand in hand. BASF initiated the Farm Network, a partnership with farmers, experts for agriculture and for nature conservation to master this challenge. „Sustainability begins with profitability“, declares Andrew Pits, English farmer in the third generation and member of the Farm Network. Together they seek to achieve a sustainable balance between the economic demands of modern farming and the protection of biodiversity. They try to motivate other farms to join in!
The trailer leads to the report “Biodiversity – making it work on a modern farm” which is filmed in a documentary style without any comment text. People affected report from their own perspective and in their own words about difficulties and success they had in finding a way to be sustainable and profitable at once.
Trailer, Report and Infographic show how modern agriculture and sustainability can find their way together. BASF publishes on internal and external communication channels based on an integrated distribution concept and in connection with international events with relevant topics, e.g. the “International Day of Biodiversity” on May, 22nd. The focus lies on online media and tv.’