Whose Thought Leadership Is This Anyway? | What's New?

🌎 The content marketing news you need to lead from Content Marketing Institute’s Robert Rose.

New research from Edelman and LinkedIn finds that over 50% of B2B executive decision-makers are consuming thought leadership content, yet only 15% of those leaders feel inspired by the materials. Robert Rose blames the tendency to view thought leadership as a marketing tactic rather than treating it as a business strategy. He says if brands don't want to march toward mutually assured irrelevance, they should place more focus on providing rarely given answers.

📣So what do you think? Has thought leadership become an ocean of different ways to keep circling around the same old ideas? Let us know in the comments.

👀 Related: Is Your Thought Leadership Content Missing the Point?

[stevenreid_youtube]

Absolutely fascinating insights on the state of thought leadership in B2B marketing! This underscores the need to rethink our approach and invest in thought leadership as a strategic business asset. Let's strive to provide fresh perspectives, challenge the status quo, and deliver immediate value to our audience.