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3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)
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Turn visitors into leads today with HubSpot's free marketing tools.
You only need to master one of these tactics to create a billion-dollar business.
Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of template creation through organic search, why user-generated SEO loops are game-changing, and how you can incentivize your community to drive growth for your business.
Mentions
Timestamps
00:00 Intro
00:40 Core frameworks that led to billion-dollar companies
01:05 Kieran’s Story about his debate with Garry Vaynerchuk
03:08 Kieran on Core Frameworks; How do we do this template thing?
03:35 Number 1: Growing through word of mouth; on layered templates
04:55 Kipp: The magic in this particular strategy is these keyword search queries
06:20 Kieran: first of all, you need quantity
07:45 Discussing how it works with Figma, Miro, and Air Table
10:40 Kieran explains “What is user-generated content in an AI world?”
11:45 AI’s big role: Optimization of the Template
12:41 GPT4: the multimodal aspect and how easy is it to feed it in niche keyword
14:20 Number 2: User-generated SEO loops
15:06 Kieran to Kipp: Did I ever show you my fiver battle wrap with my brother?
18:45 Kipp’s anxiety over message threads with other people
21:09 Additional value and incentivize community to add content
21:33 Number 3: Incentivizing virality -- one that is not disruptable by AI
23:07 Dropbox vs. Paypal, who’s the real OG?
24:20 Kieran shares an Evernote story
25:48 Kipp: There’s always a way to find the right incentive alignment between you and your customers
27:08 Kipp’s great summary
29:58 Outro
We’re on social media!
About the Show
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
You only need to master one of these tactics to create a billion-dollar business.
Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of template creation through organic search, why user-generated SEO loops are game-changing, and how you can incentivize your community to drive growth for your business.
Mentions
Timestamps
00:00 Intro
00:40 Core frameworks that led to billion-dollar companies
01:05 Kieran’s Story about his debate with Garry Vaynerchuk
03:08 Kieran on Core Frameworks; How do we do this template thing?
03:35 Number 1: Growing through word of mouth; on layered templates
04:55 Kipp: The magic in this particular strategy is these keyword search queries
06:20 Kieran: first of all, you need quantity
07:45 Discussing how it works with Figma, Miro, and Air Table
10:40 Kieran explains “What is user-generated content in an AI world?”
11:45 AI’s big role: Optimization of the Template
12:41 GPT4: the multimodal aspect and how easy is it to feed it in niche keyword
14:20 Number 2: User-generated SEO loops
15:06 Kieran to Kipp: Did I ever show you my fiver battle wrap with my brother?
18:45 Kipp’s anxiety over message threads with other people
21:09 Additional value and incentivize community to add content
21:33 Number 3: Incentivizing virality -- one that is not disruptable by AI
23:07 Dropbox vs. Paypal, who’s the real OG?
24:20 Kieran shares an Evernote story
25:48 Kipp: There’s always a way to find the right incentive alignment between you and your customers
27:08 Kipp’s great summary
29:58 Outro
We’re on social media!
About the Show
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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