Investing To Win In A Cut Back Economy

This session looks at smart ways to invest time and resources to beat tightening budgets.

You'll hear from Vogue Germany's Head of Editorial Content, and luxury sports brand Bogner's Director of e-Commerce as they discuss the importance of investing in everything from events and cultural moments to niche products and social media in order to stay top of mind and deliver value in times of economic downturn.

CHAPTERS
00:00 - Session and speaker Intro
02:07 - How Bogner Maintained Momentum in Trying Times
03:53 - Evolving Content Strategies to Keep Customers Engaged
07:30 - Challenges of Divesting Brand Headquarters
09:14 - Future Investment Strategies
11:12 - Investing in Niches
15:52 - Investing in Social Media
17:11 - Audience Q&A

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About:
Emarsys, An SAP Company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drive business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries.

#MarketingInvestment #ContentStrategy #NicheMarketing #SocialMedia