SKIS - Use.Design.Engineer.Build.Repeat.

Ski design never ends. What started as an idea in someone's head becomes and engineer's drawing and eventually a prototype. Then our employees and athletes test and engineers refine every square inch until we create exactly the right tool for the job. From initial designs and manufacturing to rigorous testing both in the lab and the field, we have an intimate involvement in every step of the process. It's all part of our commitment to making the best gear possible—a never-ending cycle of Use. Design. Engineer. Build. Repeat.

[kenlee]

Well, that put a big fat smile on my face! Sense of achievement communicated! :)