LOEWE Spring Summer 2024 precollection campaign

RAWR, WHY IS SHE IN A POOL? MEOW.

Enter the world of LOEWE Spring Summer 2024 precollection through the lens of Juergen Teller featuring global brand ambassadors TAEYONG and Josh O’Connor, actors Maggie Smith, Rachel Jones, Greta Lee, Dakota Fanning, Mike Faist, and model Fei Fei Sun.

Director Juergen Teller
Creative direction Jonathan Anderson
Creative partner Dovile Drizyte
Styling Benjamin Bruno
Production Holmes Production
Composer Mary Komasa
Track production Mary Komasa and Antoni Komasa-Łazarkiewicz

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#LOEWESS24

[leemarie]

so proud of global brand ambassador Lee Taeyong on his first campaign ad alongside Maggie Smith and other big names.

[prettywoses]

love this video a little too much. the unique camera movement, the setting, the model's pose and distinct persona, and the background music. thank you for having TAEYONG in this stunning campaign!

[bellreality]

The concept us good, Global Brand Ambassador Leetaeyong looks fabulous in Loewe.

[podofskywhales]

Everyone here looks fantastic, happy for Taeyong being part of such a amazing set of people

[vernlee]

So proud of Taeyong on his first campaign ad for Loewe...I love all of their looks..excited to see the whole collection and for more of Taeyong's participation in the global campaign.

[bricolage]

Love the sound editing and script in this. So excited for Taeyong being part of the campaign.

[DarkClouds]

Ohhh i love Taeyong's looks I'm so excited for this campaign

[ravaretta]

Raaawwrrr! Taeyong our pride the Loewe Global Brand Ambassador and he looks stunning! Really loves this campaing video, its so cool! Loves all the outfits and bags too! Loewe... success!

[chelin]

Love this campaign.. Taeyong so stunning as always

[ah]

Such a cool funny clip and Taeyong looks gorgeous

[vernalee]

Love all the looks...the bags...can't wait to see the whole collection and more of Taeyong's participation..

[tyongrubies]

Really love this campaign!! Our GBA Taeyong ❤

[mauimercado]

So proud of global brand ambassado, Lee Taeyong r on his first ad campaign for Loewe.

[tylee]

Love this campaign. Ofc taeyong and maggie too

[lunamarie]

So looking forward for more of Taeyong's first ad campaign for Loewe..

[vanianya]

Excited to see the new Loewe campaign. And Taeyong so handsome! 😍

[_jeongyrti]

So proud of the global brand ambassador, LEE TAEYONG. Thank you for having him! I love #LOEWETAEYONG so much 🥺✨✨✨🤍🤍🤍❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥

[imkibu]

love this video, Taeyong always look gorgeous

[leemarie]

Omggg Taeyong! He looks so good as always...can't wait to see more of him on this ad campaign.

[MiMiShaMiii]

my hot boy our pride our hamdsome AMBASSADOR TaeYong we love you am so proud of you