The 73-Year-Old Making Billions Off Energy Drinks

Disclaimer: I am in no way affiliated with Monster Energy and I was not paid or asked to make this video. This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence.

ABOUT JOHN COOGAN:

I've been an entrepreneur for the last decade across multiple companies. I've done a lot of work in Silicon Valley, so that's mostly what I talk about. I've raised over 10 rounds of venture capital totaling over $100m in funding.

I work mostly in tech-enabled consumer packaged goods, meaning I use software to make the best products possible

CONTACT:

Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence.

[bagussriyono]

Caffeinated drinks is just so cheap to produced, once you get the marketing right, it's just insane profitability. Almost as cheap as water but you can sell it at a very high price.

[MikeTownsend]

Dude.. i could watch these business stories all day, there is unbelievable lessons and high stakes drama that is untold and needs to be!

[MakingMovesMajor]

I like how you just said "he went to his family and raised $6M" so casually....

[ucn]

"All roads lead to a coke distributor" 😂

[jngaming]

Must be easy to become a billionaire if you can causally ask your friends and family for $6, 000, 000 in the 80s 😂

[FatHeadDave]

I work as an account manager for Red Bull
The mark up of these products is insane
Marketing is our biggest expense and the amount of units will sell is wild
We were close to selling a billion cans in the UK alone last year
If we assume each of them had a mark up price of let's say around 40-60p it really adds up!

[javiermarti_author]

"I started with Nothing. NOTHING! When I started this company I only had this pen, a dream and 6 million dollars"

[michaelmiddleton]

Discoveing your channel is the best thing that happened today. And it all began as a search about the rise and fall of the YEN. Now, I'll be tuning in on your podcast. And as a Celsius shareholder, I would hope for even a modicom of the long term success Monster has enjoyed.
Great productions! Cheers.

[NTM]

Wish me and my friends could just casually raise 6 million to start/buy a business.

[lucianduncan]

The algorithm must not like this guy as much as I do. How do such good videos get so little views? Great work keep it up I'm rooting for the success of you and this channel :)

[mylet]

“Just a guy who practiced corporate tax law arguably one of the most uncool areas for someone to work in” as a CPA that one hurt a little bit lol 😂

[KillaCam]

one of the best marketing campaigns in world history

[Ogeeshan]

That's an hell of a video mate! Keep up the good work, fell in love with your work just watching this. Cheers John!

[framedavinci]

As a ugandan i always wanted to drink monster when i was young...found it years later in a supermarket when i was older and immediately bought it even if it was 5x the price of soda 😂 fell for their "cool" marketing

[Latvians]

as a european man... ive never heard of celsius.... never seen it in stores... never seen it online in any video EVER... didnt know it existed, where BANG is something that ive seen since like 2015 from the old ''FaZe'' Videos... back when they were still alright.

[DrexYiii]

Confused on a side-tangent: Are the Tango orange drinks not in the USA if Monster was able to make a drink of the same name?

[timotheeedogbo]

That's good. Do more series about this type of businesses

[Lotusblessings]

Just found your channel. This deep dive was freaking awesome

[andrewschnepp]

I like how you gave cultural references to set the time. Indiana jones, Super Bowl, Berlin Wall. I like that.

[minty]

The quality of this video is insane, I whouldnt be suprised if it hits a million views soon.