How to Calculate your Customer Acquisition Cost - CAC Formula and steps

Customer acquisition cost refers to the price that it costs to acquire a new customer. Today we'll show you the formula and how to calculate your CAC

0:00 Intro
0:26 What is a customer acquisition cost?
0:46 Customer acquisition cost formula
1:27 Calculation example
1:39 What's a good customer acquisition cost?
1:57 How to improve your CAC
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