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Flirt
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To highlight all the features and benefits of BlackBerry Messenger (BBM), we pitched the idea of focusing on the technology's most prolific use - flirting.
Coinciding with Valentines's Day, we researched and cast from the young, beautiful and flirtatious BlackBerry users, and asked them to explain in their words what makes BBM so helpful in increasing one's chances in hot pursuit.
Broadcast television and online campaign, Worldwide
Coinciding with Valentines's Day, we researched and cast from the young, beautiful and flirtatious BlackBerry users, and asked them to explain in their words what makes BBM so helpful in increasing one's chances in hot pursuit.
Broadcast television and online campaign, Worldwide
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