How to make an awesome logo – Tips & Principles

Показать описание

A good logo must create a good impression and kindle curiosity in the audience.

It helps meet a company’s branding objectives, just as it serves as a reference for the audience.

In this tutorial, we'll show you how to design a logo with actionable tips.

0:00 Introduction

0:29 3 Logo Design Principles

0:42 Uniqueness
We can never stress enough the importance of a unique, original logo. A logo will attract and remain in the memory of the audience only if it’s unique and easily distinguishable.

1:35 Balance + Proportion
Designing a logo with the right balance and proportion is key to appeal to people’s senses. This essentially refers to the distribution of elements in a design to create a visual appeal.

2:15 Scalability
Scalable logos are adaptable to different sizes and thus become a voice for your brand anywhere. They can be printed on large billboards while being adaptable to also be etched on smaller objects.

3:03 7 Design Tips to Create Your Own Logo

3:20 Pick a legible typography
Choose readable, web-friendly fonts to make your logo design professional. More importantly, using a legible font is key to effectively getting your message across, while retaining the reader’s interest in your logo.

3:57 Pick a complementary color palette
Colors have the inherent ability to elicit primal sentiments in people. A great logo takes advantage of this attribute to emotionally connect with the audience. Picking a complementary color palette for your logo is a great way to bring out positive feelings in people.

4:40 Ensure all design elements are aligned
Spacing and alignment can make all the difference to a logo. Essentially, the designer must ensure that text and word spacing, design elements, and margins are centered and even. Proper alignment provides balance to your logo and gets the viewer to focus on the key elements of the design.

5:13 Less is not always less
The saying “Say more with less” is essential to bear in mind when designing a logo. Not all logos have to be minimalist, of course. But, if you can create a simple logo that conveys your intended message, then it’s not necessary to crowd the design with undue elements.

5:48 Use icons to make the logo memorable
Long after a viewer has come across a brand logo, what sticks with them is not the text or the color scheme. Instead, it’s the iconography that remains in the memory.

6:17 Provide an element of surprise
People love mysteries and novelty. If your logo can capture the viewer’s attention and transfix their eyes on the design longer, it will lead to better memory and recall.

7:00 Make your logo timeless
Timelessness is another important trait of an excellent logo.
You don’t want your logo for the time being. Some logos are updated frequently to retain their freshness, but a great logo today must remain great 10, 15, 30, or even 50 years down the line.

*****************************

Picmaker is a DIY design platform that lets anybody create stunning professional designs in minutes. Be it a YouTube thumbnail, channel art, Instagram posts, banners, ads, logos, stickers - you name it, we’ve got it for you. Besides, you don't need any design knowledge to get going on Picmaker. Get started for free now.

*****************************

Follow us on: