Episode 188: Marketing For Mortgage Professionals

In this episode, D.O. answers a listener request on how to properly market yourself as a loan officer - both individually and at the branch level.

From common marketing pitfalls - such as mailers - to creative tactics that help you stand out from the crowd and most importantly, generate leads.
_________

This podcast is designed to educate, motivate, entertain and inspire all. Don’t let the name fool you - this is everything you should have learned in high school but were never taught. While there are episodes geared specifically towards mortgage professionals – the overall content will encapsulate the world of personal finance, career advice, sales training, business mentorship, paying off debt, increasing your credit score and much more.

Whether you’re a loan officer looking for training, career advice, a graduate looking to pay off debt or a C-Level executive looking to expand your business - this podcast has something for you.

So tune in, like, subscribe and share. By the way, we love your feedback – hit us up LinkedIn, Facebook, Instagram or YouTube.

ABOUT THE HOST
Dustin Owen is a Certified Mortgage Banker and a 15+ year veteran of the mortgage industry – who started his career as a loan officer – and now helps run one of the largest regions for Waterstone Mortgage. In addition to working as a mortgage professional, Dustin also owns a real estate investment company and is a venture capitalist.

JC is an Emmy award-wining content creator and producer with over 12 years of experience in digital media, social media and marketing. JC has collaborated with the largest brands in the world of sports and entertainment including, EA SPORTS, NFL, NBA, NHL, FIFA, Xbox, PlayStation and Nike.

#TheLoanOfficerPodcast #TLOP #Marketing

[sirkislv]

Hey been watching the series for a few weeks now. Just recently got back into the mortgage lending business; this information has been really insightful. Like learning how to use a muscle again. 💪

Thank You

[szvetlana]

It’s good to hear what are the acceptable ways to partner up with referral sources. We hear so much about what we *cannot* do that it’s so helpful to get tips on what we *can* do. I did not know happy hours and lunches for realtors was a legal activity to do. I just assumed it cannot be anything that costed money (or any thing of value).

[rickwanzer]

Excellent, information for marketing. Also, from researching branding to-do's there's a cost associated with it that some LOs may feel they can't afford to do it. I'm new to the industry and firmly believe in investing in myself and business. Gotta stand out from the crowd. Thanks guys!

[Niko-]

Lol.. yea call realtor for one on one. To discuss what? Kickbacks? Bc loan officers barely give any leads to realtors

[safetyhomeloans]

It would benefit the project as a whole if the guest were allowed more time to develop what it is they are there to talk about, seems the host really likes to keep his hands on the steering wheel at all times, and he does give them an opportunity to talk he tends to cut in all the time. After a while it gets annoying. Remember its a podcast not a "see and hear what I know me been the host". Me, me, me look at me, look at me, hear me, hear me.