How AdSwerve ran SQL on images and build machine learning models with BigQuery ML

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Adswerve is a leading Google Marketing, Analytics and Cloud partner on a mission to humanize data. Twiddy & Co. is Adswerve’s client - a vacation rental company in North Carolina. By combining structured and unstructured data, Twiddy and Adswerve used BigQuery ML to analyze images of rental listings and predict the click-through rate, enabling data-driven photo editorial decisions.