This is the ESSENTIAL Hotel Google Ads mistake you need to avoid

If you're using Google Ads to drive traffic to your hotel website, then you need to be aware of this mistake. In this video, I'm going to show you how to avoid making this mistake and increase your chance of success of your hotel marketing plan using Google Ads.

Real case study of a Hotel Google Ads campaign and how easy it may be to make wrong judgements and to take wrong decisions, because of an essential mistake.

Please note, in this video we're not talking about Google Hotel Ads in the context of Meta Search Engines. This case study is about Hotel Google Ads, meaning a hotel running campaigns on Google Ads, former known as Google Adwords.

An object may look different depending on where you observe it from.

Data, instead, doesn't change its meaning, which is always absolute. What changes though is our judgement: depending on how we make use of it, the outcome (thus our decisions) may be totally different.

That's the case of this hotel case study, in the context of Google Ads: thinking that the performances are good (high level), whilst the truth (granular level) says something different.

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💥 Hey my name is Ale and welcome to the Direct Your Bookings youtube channel where I share with hoteliers strategies and techniques to get more revenue and bookings.
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#HotelMarketing #googleads #hospitality

[sophiavirani]

If broadmatch is not the appropriate match type which you have made clear - then what other match types would you recommend?

[wealthypinaywisdom]

Hi! I'm glad I found your channel. very helpful! I hope you can enlighten me with this, how do we connect Google Ads to the hotel's booking engine?

[keku]

Hey and thanks so much for the video! Can you make a video about what the ideal hotel landing page should look like?

[Khaleesi_tay]

Hello, what are your thoughts on using Pmax campaigns for this niche?

[dennisritchiebz]

Hi Ale! Glad I found your channel.

I have a huge revenue tracking problem.

I run google ads for a hotel that takes traffic to their website and then the traffic goes to their booking engine which is Synxis.

The issue is that Inside GA4, we are not getting any revenue data from google ads in the revenue reports inside GA4, however, there are indeed conversions happening inside the google ads account because we track the confirmation button click in Synxis with GTM, and also use enhanced conversions. (At the moment google ads is suggesting in-page code or API for more accurate conversion measurement inside of our ad account.)

Would you have any experience in fixing this or could you point me in the right direction?

I would appreciate it very much!