[EN] Trademark Registration and Protection in China – Pitfalls and Solutions

Recording Date: August 26, 2021

Speakers:

China has rapidly become one of the most important and popular markets for trademark registration in the world—last year alone over nine million applications were submitted, and the figure is rising every year, accounting for more than half of the total applications filed worldwide. However, while international brand owners become increasingly convinced of the need to protect their marks in this thriving jurisdiction, many applicants find the filing process challenging and bad-faith applications still exist, and it is essential for applicants to understand the local system and be mindful of any possible pitfalls that they may encounter during the process.

To that end, and by popular demand, regional Southeast Asian law firm Tilleke & Gibbins is collaborating with Chinese full-service intellectual property law firm CCPIT Patent and Trademark Law Office and the International Trademark Association (INTA), to organize a webinar entitled, “Trademark Registration and Protection in China – Pitfalls and Solutions” to equip companies with the knowledge needed to enforce and protect their trademarks in China more effectively.

During the session they will discuss the following topics:
1. Subclass system, criteria of the CNIPA for determination of similar marks, and strategies for overcoming refusals in China;
2. Common pitfalls in trademark registration (case study); and,
3. Trademark enforcement measures available in China.

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