Comparing 3 of Florida’s Most “Polarized” Housing Markets

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The Florida housing market is polarized, to say the least. Some cities are seeing strong rent growth, significant cash flow, and stable home prices, while others have huge housing inventory swings, declining rents, and feast-to-famine demand drops. To put it plainly, there is no “Florida housing market.” But there are a lot of housing markets in Florida, and we’re about to compare and contrast a few of the significant ones.

But instead of doing the usual Miami vs. Tampa or Orlando vs. Naples comparisons, we’ve picked out some of the more overlooked cities that still boast significant populations: Jacksonville, Cape Coral, and Tallahassee. Each of these Florida real estate markets has pros and cons, but some are a bit more dangerous to invest in than others. Which markets would Dave Meyer, VP of Market Intelligence at BiggerPockets, pick to invest in? And of those markets, what would he do to make the most money? Let’s find out!

Do you invest in the Florida housing market? If so, where do you see the most risk/reward for rental property investors? Let us know in the comments below!

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00:00 Where to Invest in Florida?
01:34 Comparing the 3 Markets
04:01 Median Home Prices
05:19 Homes on the Market
08:00 Why Are Rents Declining?
09:54 Cape Coral Strategy
10:57 Jacksonville Strategy
11:48 Tallahassee Strategy
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Check Out More Episodes of “The Data Show”:
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Homeowners Are Slashing Prices In This Popular Region—Is There a Golden Opportunity For Investors?
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The State Of Florida’s Rental Market: What The Data Means For Investors:
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Redfin Data:
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Connect with Dave:

[Trendscapconnect]

I am a current project manager and developer in Tallahassee .

[AnonymousU]

Cape Coral has traffic that takes 1.5 hours to get across the Ft Myers bridge. Insurance costs, property taxes, artificial equity depleting in homes, price drops, pandemic movers recognizing they don’t want to live here, homes sitting on the market not selling for pandemic prices sellers think they’re entitled to, no jobs that can support your lifestyle since it’s a tourist town, people bleeding underwater and hurricane season only a few months away and going to be one biggest on record. Can’t wait to see what happens.

[williamgreen]

I own 8 ltr’s in Jacksonville. Nothing too special about them other than they have appreciated very nicely over the years I have owned them. Slow and steady wind the race sometimes

[NoName-skwp]

Still waiting on the NY/NE metro area episode Dave

[yanceymcdonald]

In my area of Florida, there is definitely going to be an over supply of multifamily for at least the next year and a half to two years. I’m in a GC and there are 5 different large, multifamily developments, being put in my area alone. plus there’s at least three more in the pipeline that I know about about. So rent in my area is definitely going to decline in the near future.

[Sh_qb]

I’ve been saying it for the last few years but I feel like Northern Florida is going to be experiencing some serious growth with a lot of opportunity

[sergiovegas]

David the thing in Cape Coral ir related to the 2 Hurricane that they got in the last 3 years, specially the last one.

[gavenhohl]

Great video! More like this please. Texas next?

[StevenMyersbythewater]

Am long term Landlord, Flipper & RE Broker near Ocala. More like Jacksonville than the other 2 here. No price OR rent price drops here, yet. But inventory is growing & time on market is growing. Prices will soften if those 2 things continue. Rates seem stuck over 7 and that
is making soft spots in the market. I have only sold this year, mostly by remodeling & disposing of rentals. I will need to buy a several by year end.

[Andy_puglife]

Cape Coral and SW Florida is the most hurricane prone area in Florida - 33 hurricane hits in the last 100 years. Why build homes there at all? Eventually nobody will be able to acquire or afford the insurance...

[matticus]

YOU DONT WANT TO INVEST IN JACKSONVILLE, GO TO TALLAHASSEE

[isabellecastelain]

For me Orlando is working really well. For sure south West cities like cap coral were impacted by Ian but I guess it s just a short term effect. ?

[MarkWebbFlorida]

Well put together video, thanks for sharing.

One thing to note with Cape Coral is that hurricane Ian (Category 5) impacted it in Sept 2022 nearly wiping the city off the state most likely prompting the large drop.

[carlosvazquez]

You need to check out OCALA. Top 5 fastest growing city in the US. Half of South Florida (Miami) is migrating there!

[dennishowland]

David I will pick Cape Coral the reason why are you sick and holding it said they have a special assessment quiz stereo 34, 000 send a text is well