SBOS Digital Transformation Series Ep 7: Defining a digital strategy aligned to business drivers

Episode 7: Direction – Defining a digital strategy aligned to your organization’s business drivers

The Sitecore Business Optimization Strategy Group
Digital Transformation Series: A Primer For Marketing Teams

This is a series for marketing leaders providing concise insights in understanding digital experience context marketing. The goal is to address many of the common questions we hear from marketers about how to approach, lead and execute digital experience transformation. This series will cover key topics all marketing leaders need to know in order to make smarter, more informed decisions with their teams, resources, and planning.

In this episode, we’re going to talk about defining a digital strategy aligned to your organization's business drivers.

Next Step:

To learn more about Engagement Value Scoring (with more specific examples) and a related KPI called Value Per Visit, I would recommend going through the Context Marketing Workbook
at the link below. It’s a great resource with templates you help you define strategic objectives, marketing objectives, and your aligned digital goals.