Amazon SEO Alert: Search Term Character Limit Doubles!

Amazon has doubled the search term character count from 250 bytes to 500 characters. Learn how this change impacts your Amazon listings and how to optimize your keywords for better SEO.

Watch these next:

---------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------
Timestamps:
00:00 - Amazon Seller Central Search Term Update 2024
00:19 - 500 Character Amazon Product Search Term Field
01:20 - New 500 Character Count for All Amazon Categories
02:00 - Optimizing Amazon Listing Keywords Strategy
03:25 - Analyzing Top 10 Competitor Amazon Product Keywords
04:07 - Creating Amazon Keyword Relevancy Scores
04:37 - Rotating Amazon Listing Keywords Throughout Listing
05:27 - Optimizing Entire Amazon Listing with Keywords
06:14 - Amazon Sponsored Products Campaign Keyword Strategy
07:09 - Amazon SEO Guide Summary and Recommendations

→ Save 20% on your first 6 months of Helium 10!

→ Already have Helium 10?

---------------------------------------------------------------------------------------------------------------------------------

Join My Amazon Guy on LinkedIn:

Follow us:

#AmazonSEO #AmazonSellerTips #EcommerceMarketing #KeywordOptimization #AmazonUpdates

[anlbilgin]

Thank you so much Steven, you always give latest infos and I only follow MAG. This channel is so valuable...

[emrhy]

Hello thank you for information, should we use ; and capital leters or just space and lower letter ?

[abhatti]

why is there an add more for the description ? what would you do with it ? is it for the AB testing ? please elaborate

[Serj-]

When adding Generic Keywords, should we break down the keyword phrases into individual keywords, so there is no repetition? Or is it better to keep the original phrase form even if some words are repeated?

[theshallow]

I checked that the 500 limit is the limit, but I don't see the 'Add more' below the generic keyword to add more lines.

[brianmcneil]

great video, my question is - under generic keywords do you put, 'soccer ball, volley ball, foot ball. or do you put soccer volley foot ball to avoid duplicating the word ball? and will that also trigger indexing for balls?

[gee]

Do you use keywords in generic that are not in your title bullets?

[Facuobenauer]

Hello, does anyone know why I fill in those fields and amazon does not save them as I save them and always leaves only one field filled in, the others are left empty

[darthvarder-wv]

It does look like it has is a multi field? what happens when you click "Add more"

[MyAmazonGuy]

Update: It's now 2, 500 characters, multiple lines (5) of 500 chars.

[ashishbisht]

Thanks for the update and also it is available for Protein category I have tried it

[shaunamiller]

I have multiple listings across categories that are still at 250 bytes, but others have expanded to 500 chars. Hopefully it is just a rollout issue...

[OnlineSellingWithTina]

I have a pet treat listing that does not have a search term box in the backend of the listing. I have never encountered this before.

[flintmcmanly]

Have you guys tested the index/rank juice of the 4 additional Description fields Amazon has on the back end? I just wonder why they added these additional fields if they don't even show up on PDP. I assume it just gives them more context and keywords to help customize search for customers. Is it even worth the effort to fill these out?

[IFIXAMAZON]

For category Lighters, in US market its still the same. But good to see tough, decent room for indexation.

[RishavJain]

How often should we change the title and backend keywords of an amazon listing?

[flintmcmanly]

Seems to work manually on the backend, but templates still seem to get rejected if they are over 250 characters.

[DevyA]

Whats the right way and quantity of o add generic keywords??

[RB-fxtm]

not working with flatfile upload, getting error message max. 250 bytes

[saxon]

Still search terms in the U.K. Still only 250