NOISE: India’s Wearable Market Leader 👏👏

NOISE: India’s Wearable Market Leader 👏👏 Noise began by selling mobile covers back in 2014.

They were doing great as a business, making 24 Crore Rs in revenue in 2017. However, they soon realised that they don’t have a brand, it’s just a commodity business and anyone can beat them on price.

Also, being in the mobile-accessory business, they realised that wearables such as smartwatches and wireless earphones were becoming big, so they made a pivot to smart wearables.

Their positioning of offering aspirational, high-engagement products at competitive pricing made them the go-to choice for Indians, and they are currently the market leader in India’s wearable market, with over 27% market share.

In FY-23, they made a revenue of 1426 Crore Rs and are projecting 2400 Crore Rs in revenue in FY-24.

[Tulshidas_khan]

Yup India's largest label company, that just label imported products.

[tobblesmash]

I encourage such brands to start looking into manufacturing their own products instead of importing from china, maybe start off with basic assembly and then start sourcing individual components from India. It’s a slow process but an important one

[maruthi]

Similar to Micromax.Labeling that's it 😂

[vijaychandra]

China- we manufacture our products and make them brands
India- we import your products and label them and make them brands

[an.....]

This are white label product. They cost 2/4 of the orginal price and including all the import duty fees. Bluetooth device import is very much restricted in India but for some reason government doesn't catch them and question on it. I tried to order an TWS by a recognisable brand from China in audiophile community, it costs $25 with balanced sound and with great quality but the seller refused to ship to India because of heavy regulations on bluetooth device import and I had to $35 more for the shipping. Just see the conditions you can't buy a good quality product at reasonable price but this companies are a allowed to sale garbage to India.
And just to add this company don't even what is product designing and tuning earphones. The have no innovation and quality engineer. Just sale garbage

[girish]

Make in China and label in India and sell it to the Indian customers.
Similar to Micromax business model.

[Goswami_Ank]

They just go to china and chose a product and rebrand it and sell it in india basically low boudget Micromax. I own noise play action cam and now I'm using it with gitup app. No support and no service.

[PintuMahakul]

👍 Wonderful video art work! Making India is great. Thank you!

[sudhapagare]

Currently I m using a noise smartwatch and it is pretty good btw noise smartwatch are no 1 in India and no 3 in world proud to see that indian company's are also dominating

[UnknownGamer-bhtq]

Boat also does the same thing china se import karke khud ki branding

[im_sumit_official__]

The products from noise is really good and day by day they're making it too good 😊❤

[meghnad_]

Pehle China se cover mangate the aur ab wearables mangate hain 🤣 Thank u China, real achievement to apki hai.

[newworld]

What a game changing idea of importing from China and embossing your own company name on the product. Kudos to them if they have manufactured the box and manuals in India 👍

[coercix]

One of the best brands. got their smartwatch and wireless earphones they buzzing 🎉

[daathisone]

Hey this is Suneet from Neer Electronics.
We are a new startup in mobile accessories business and we plan on going big soon, currently my company is only able to offer data cables, but I hope soon everyone uses my products too ❤❤

[Rapchik_is_online]

They have actually good discount offers and pre release sales

[athulunni]

I remember buying a noise bandana(a headband) in 2015, that’s literally the only noise product i got 😅

[ojasbhargava]

I have used their products since 2020.
They always upgrade their products, because of which i somehow buy from noise.

[buwburbhbjeqbb]

Problem is that none of those brand companies are investing in internal R&D or manufacturing. I remember that mobile companies like Micromax were also doing same thing back till 2015/16.

[vishrutjain-rwpe]

Used their noise buds. Their sound quality was not what i was hoping for could be a lot better i think