Plastic Pollution - Earth Day 2024 is Planet vs Plastics

Welcome back to "Going Zero," where today we tackled the pressing issue of plastic pollution ahead of Earth Day. We dove into the gritty realities of recycling, from the shortcomings of contamination to global shifts like China's National Sword Policy. Did you know that before single-stream recycling, our efforts were much more effective? But efficiency came at the cost of quality. Our conversation also highlighted how every little action counts, like switching from plastic straws to paper and from plastic bags to compostable alternatives. With less than 5% of plastics actually being recycled and microplastics popping up from Mount Everest to the moon, it's clear we’re facing a crisis. But it's not all doom and gloom. Innovative solutions are emerging every day, like one coffee company's attempt to lessen its cup waste. As Earth Day approaches, let's rally businesses and consumers alike to take a stand against plastic pollution. Stay tuned for more in-depth discussions as we continue our mission to go zero on "Going Zero."