Industry Key Success Factors - Strategic Marketing Explained

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Industry Key Success Factors are the 5-6 core competenices that seperate the good from the great firms in an industry. You look at what customers want, how firms comptete in their industry, and if there are any issues that would destroy a firm's chance of success.
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Copyright Mark Wolters 2019

#marketing #strategicmarketing #keysuccessfactors

Topic 2: Strategic Marketing

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Really enjoyed your take on KSFs, Mark.
-"Death bells" is interesting to me. It was quite fascinating following Chipotle's comeback after their E. coli debacle in 2015. **** happens (ha) but dang, they took such a PR hit many didn't think they would recover. After years of bumps, they finally experienced record high stock figures last quarter. I guess if you throw a ton of money into marketing and hire a new hotshot CEO, good things can happen.

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Keep it up with these videos 💪 providing some great value here 🙌

erikzwart
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