Newmoon Insurance Double Reed Commercial

Newmoon Insurance is a privately-owned family business with a team constructed of musicians that are also insurance experts. Their aim is to provide a personal service combining a competitive premium and cover. Music is their passion and musical instrument insurance is their business. They offer market leading musical instrument insurance with cover against loss, theft and accidental damage with no excess as standard and the option for unattended vehicle cover.

Newmoon approached Zoomfilms with the clear brief for a commercial for Brass Bands to be used at an upcoming event, but after the initial discussion it was mentioned that they had various other products that would be advertised more effectively using video.
Taking this on board, we adapted the branded template that we originally created for the generic advert and applied it to commercials for a further 7 products.

Our approach included creating imaging to represent their website and brand, the animation of recognisable icons from their website which are linked to their corporate identity and the implementation of on-brand graphics and creative styling to drive their messages.

In order to further add consistency to their commercials, we worked with a composer to originate a single piece of music which was to be tailor to each of the seven commercials according to the set of instruments covered in that policy.

Zoomfilms is a full-service video production company based in Kent servicing London and the South East of England. We provide specialist video production as well as producing effective videos for business. This includes; corporate and promotional video, testimonial video, animation, infographics, event videos and aerial video and photography.

Using video in marketing has become essential and is the most effective way to engage your target market. Anyone can produce video content, but having high quality video will be what captures your audience’s attention. Don’t just have video for the sake of video, we collaborate with our clients to ensure the content is relevant and adds value to your business. We research and track your target market to gain a clear understanding of their relationship with your brand.

In order for your brand to build trust with your target market, you need to send direct and succinct communications to them as well as having clear and consistent brand identity throughout your business. This is an incredibly powerful, silent influencer that assures your customers of your professionalism. In addition, consistency will enable your marketing content to visual communications instantly identifiable to your target market. Since video has become the go-to online marketing tool it should feature throughout your brands corporate identity (CI).
Corporate identity is an aspect of marketing management and strategy. Large corporations can spend hundreds of thousands of Pounds on their CI to ensure consistency. Your brand deserves the same and we offer a range of services that can make video and animation accessible to businesses of all sizes. We deliver high-value video productions at competitive prices that deliver the best ROI for our clients.

Your logo is a big part of your CI and is vital in differentiating you from your competitors. We offer logo animation as part of our services which will bring your brand’s personality to life and with our decades of television advertising and marketing expertise we can animate your logo making it more eye-catching and memorable.

We are fully insured and compliant with the CAA for all of our drone filming and aerial operations.