Audience IQ Score on Adomni Explained

Audience IQ score is a custom rating that the Adomni programmatic DOOH DSP and Neon Ad Exchange assign after advertisers specify their audience segments and geographical area parameters. For each custom audience and geo query, Adomni scoring system looks at large sets of mobile audience data for each out-of-home display's exposure area and then compares the location's audience to the broader population in the geographical area. A custom Audience IQ score is then provided for that specific query.