Unlocking Hidden Value in SEO: The Rise of AI Writing and Topic Clusters | w/ Gus Pelogia of Indeed

The state-of-the-art in SEO is always a moving target. But big changes in the industry are well underway. The rise of AI writing is hugely controversial. And the use of topic clusters has become the best way to unlock hidden value in your content. But how to deploy these new tools isn’t always obvious. That’s why I wanted to invite my guest Gus Pelogia onto the podcast today.

Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed with over 250 million unique visitors every month. Working in SEO since 2011, Gus worked both in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services.

Timestamps
00:00 Start
01:30 How Gus Pelogia turned from journalism to SEO
03:51 The rise of topic clusters and how to use them
07:00 The best keyword tools to use right now
15:40 How to get SEO prioritized at your company
22:50 The tools and techniques Gus uses at Indeed
29:50 The problem of using artificial intelligence in SEO

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