How Email Deliverability Works: a Beginner’s Guide

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Email Deliverability: Beginners' Guide

What influences your email deliverability what can you do to improve your email deliverability and how you can track your email deliverability let's go one by one to summarize all the points all at once so things that influence your email deliverability:

1. Your domain DNS settings.

2. SMTP servers used for your email campaign.

3. Content you use for your outbound campaign and your campaign ethics. Basically, the number of emails you send every day and the type of audience you have and the type of email list that you have in terms of things that you can do to identify whether you have deliverability issues you would like to check:
a) your open rates
b) your response rates
c) your click-through rates.

4. Your target audience in general, you would want to keep your engagement level high for your emails to be delivered to inboxes, not just spam folders or promotion folders, and in terms of things that you would want to do to improve your deliverability. Those are:
a) Initiates the warm-up and continues to the point where you see that you have no issues with email deliverability.
b) Use subdomains. Create a bunch of subdomains for different types of campaigns, divide the workload between them, and make sure that teams that are sending high volume emails are not going to be on the same subdomain as your main team.
c) The third thing is the same as with sub-domains but with mailboxes: as soon as you are playing in a high volume campaign we advise you to use a bunch of mailboxes for those campaigns.
d) The last thing you would want to do is you would want to pick a specific email server that is designed for the type of campaigns.

Today we have summarized all the high level information in terms of email deliverability, as soon as you would like some more detailed information or as soon as you would like somebody to look into your email deliverability, feel free to use the form on the bottom. Our team would be glad to look into it in any case. Feel free to share your thoughts in the comments and subscribe to our channel. See you next time.

🕖 TIMESTAMPS:
00:00 - Introduction
01:08 - What Influences deliverability
01:56 - Domain settings
02:19 - Mail servers used for outbound campaigns
03:06 - The content
04:37 - Campaign ethics
05:00 - Free sales researcher for one day from SalesNash
05:37 - Open rates, response rates, click-through rates
07:05 - Bounce reports with spam errors
08:08 - Email warm-up
09:24 - Email server designed for the types of campaigns you run
10:10 - Subdomains
11:07 - Email content guidelines
11:51 - Multiple mailboxes
13:00 - Summarizing

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