Shopify vs Etsy - Which Is Best For Your Online Business? (Which Platform You Should Sell On?)

Shopify vs Etsy - Which Is Best For Your Online Business? (Which Platform You Should Sell On?). In this comparison video I will talk about Shopify vs Etsy.

So, the main difference between them is the platform customization.
Etsy is a marketplace platform, which means that it holds many different shops with a layout customized automatically by Etsy. On the other hand, Shopify is an e-commerce platform that allows you to build your own independent website, thus giving you more control over your store.
Shopify gives a wide variety of customization tools; therefore, it increases your chances of personalizing the look of your store.

Customer Attraction
Etsy has a large customer base, which can prove beneficial, especially if you are just starting out whereas Shopify requires you to build a website and drive traffic in order to acquire customers.
Etsy, therefore, is the best option for the exposure of a business with no customer base.

Growth
As your business grows, Shopify allows you to upgrade your plan, thus increasing your scalability options. This makes it easy for you to sell internationally through its special features. On the other hand, expanding your reach on Etsy requires a lot of effort and resources. This is because it focuses on scalability within its own marketplace.
Shopify offers a wide variety of options for scalability, thus making your business growth limitless.

But do they have any similarities?
Yes, both Shopify and Etsy are similar in that they are both e-commerce platforms that offer basic features that will allow you to sell your products to your online customers. These features include managing orders and shipping, product listings, and gift cards and discounts.

To sum up, which is better: Shopify or Etsy?
The feature I enjoy most about Etsy is the ability to have an already existing customer base, which serves as a great opportunity, especially for new businesses. It also has a simple interface, which makes it easy for me to navigate through. However, it lacks some of the key features needed to run a personalized brand.
Shopify, on the other hand, is an excellent choice as I get to design my website and choose how I want my brand to look to my customers. It also gives me a chance to market my shop via various social media platforms, which increases my chances of drawing in more customers. Therefore, Shopify is the overall winner.

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