The Idea Behind Pokemon

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1/14/25 - A Boy, Bugs, and Pokémon

Before Pikachu or Charmander, Pokémon’s creator Satoshi Tajiri was just a boy obsessed with catching bugs. 🐞 In today’s episode of Smartest Year Ever, Gordy shares the story of how Tajiri’s childhood curiosity and love for discovery inspired one of the world’s most beloved franchises.
Learn about his early days as “Dr. Bug,” the challenges of creating Pokémon, and the brilliant idea sparked by a Game Boy link cable. Whether you’re a lifelong fan or just curious about gaming history, this story is sure to inspire.

Contents:
Satoshi Tajiri’s childhood fascination with bugs
How Pokémon was inspired by disappearing forests and urbanization
The role of Game Boy and link cables in Pokémon’s creation
The struggles and triumphs of creating Pokémon Red and Green
Pokémon’s transformation into a global media phenomenon

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Sources:
Kohler, C. (2005). Power-Up: How Japanese Video Games Gave the World an Extra Life.
Tajiri, S. (1999). Interview in Time Magazine: “Pokémon: The Phenomenon.”
Nintendo. (1996). The Making of Pokémon Red and Green.
Sugimori, K. (2016). Interview in Game Informer: “Designing the World of Pokémon.”