What is Co-Marketing? | IIDE Supersession

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As a marketer, we all want more and more people to know about our brand, and when brands collaborate to achieve such targets it’s a win-win situation for all the brands.

Co-Marketing is one such way in which brands can come together and promote each other.
Mr. Sameer Seth, Director, Marketing - India at Dolby Laboratories shares with us how Dolby collaborated with various brands and ran a successful Co-Marketing Campaign.

He also shares how he builds his network with people, which is the key element of Co-Marketing.

0:00 - What Is Co-Marketing?
1:30 - Co-Marketing Campaign By Dolby
2:15 - How To Choose A Co-Marketing Partner?
3:53 - How Sameer Seth Network Helps In Co-Marketing

#whatiscomarketing #comarketingexplained