Google Ads For Taxi - How Can You Make Your Taxi Company More Visible And Easily Discoverable?

Want to make your taxi company more visible and easily discoverable? Here are some of our recommendations on how to do this:

I have a taxi company and I want to be found. Okay, so taxi companies have got a big problem because of Uber. So I travel a fair bit locally as well as internationally. Even when I'm travelling to Dubai or US. I can't remember the last time I used a taxi company because I use Uber and it's on my phone all the time. I just called the cab and it's there. If you are a cab company, what I would recommend you do is run the airport transfer campaigns, which we have done for a lot of cab companies, because your value is much higher and they are more profitable than local cab runs, which could be like $5 or $10.

Because by the time you pay that acquisition cost for that call, it's very difficult to make these campaigns profitable. So Airport transfers are one or any corporate accounts which you want to go after because, with corporate companies, the receptionist is always calling the same cap company because you have an account with them and then you bill them at the end of the month. So that's what I would recommend that you do. Again, with a cap company, if you really want to get your name known in your local area, then you set up a search campaign, a display campaign, YouTube campaign, and hit your audiences at every touch point. So once the branding or the brand awareness has been raised, when I need a cab, I know the name of your company, or I have saved your phone number in my phone if I'm using cabs a lot of times.

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